Among discount retailers,there were both general and specialty chains.General chains carried awide assortment of hard and soft goods.Specialty retailers,on the other hand,focused on a fairly narrow rang of goods such as office products or sporting goods. Specialty discount retailer such as office depot,home depot,staples,best buy,and lowe’s began to enjoy widespread success in the 1980.one result of the emergence of both general and specialty discount retailers was the decline of some of the best-know traditional retailers.Moderatepriced general retailers such as sears and JC penney had seen their market share decline in response to the rise of discount stores.