Now a day, in social communication research, the impact of cartoons has gained a new status. Today, animation is used to convey the messages to target audience, e.g. in marketing and learning . The results of the research has shown that there are different variables having affects such as liking and disliking of cartoon characters, based on thrir gender, accessories and costumes they use, physical attractiveness,age,interlligence, anti and pro-social behaviors and over goodness and badness