Group Assignment
Write consumer decision making process of Iphone
Need recognition
-explain why your needs occurs
-Any stimuli that affect needs
Information search
- Where did you get the information ?
-Any factor impact on information search
Evaluation of alternatives
-What are your evoked set/ inert set and choice set ?
-Show how to use compensatory rules
Purchase
-What brand did you choose (why?)
- Where did you buy?
-When did you buy?
Post purchase
-Any dissonance/satisfy dissatisfied I neutral feeling (why?)