Brand personality will come through even if you don’t intend for it to. It pays to develop a well thought-out brand personality description as part of the brand-development strategy
Personality is often used interchangeably with terms like brand character. Generally, it’s expressed in personal or character terms such as, trustworthy, energetic, assertive, unpretentious, arrogant, friendly, helpful, and so on.
Personality comes from many cues around the brand experience. Ultimately, nearly every interaction (touchpoints) with a customer or prospect shapes the brand personality.