Novus Oats is a business name that is derived from the Latin word "novus," which means new or fresh. The word "oats" is a reference to the cereal product that the business deals with. Therefore, the name Novus Oats suggests a business that offers fresh and new cereal products, particularly granola. It is a name that is simple, memorable, and easy to pronounce, making it an excellent choice for a business that wants to stand out in the crowded cereal market.