The only research that included attitudes of cultural tourists towards creative tourism shows that 61% of Croatian cultural tourists have an interest in participating in creative activities. Those that have such an interest are mostly interested in gastronomy workshops (24%), picking fruits/olives/herbs (23%) and archaeology (21%). A smaller number of tourists is interested in traditional dances/songs (17%) and traditional crafts (17%), arts workshops (13%) and Croatian language classes (11%) (Institute for Tourism, 2008a:4-5). Still, no further research on this topic has been made.
The fact that no further research on creative tourism has been done and that no public policy considers it important is even more striking knowing that this city, out of the all Croatian cities, has the optimal preconditions for its development: it is the center of Croatian cultural/creative industries (it is estimated that some 98% of film, music and advertising industry is concentrated in the capital) and there are no predominant forms of tourism that define it as a destination.