There is no doubt that the cloud is rapidly transforming the business landscape and boosting innovation. The business benefits and potential positive returns are evident. However, the majority of Thai companies are still unable to reap these advantages. Yet, most of the businesses have not adequately integrated their cloud applications across their business functions. As a result, many companies have reported operational inefficiencies and challenges around innovation. There is clearly a need to overcome these two hurdles, considering that they are responsible for slowing down cloud deployment in organisations. Once that has been addressed, companies will then need to tackle the lack of relevant skills amongst employees, which is yet another key barrier to adoption.