Based on my observation, Starbucks provides different choices of beverages and food which is halal to the customers. Customers can choose what they want in the store. Starbucks also provides a comfortable environment for the customers by having air conditioner in the store. The comfortable environment provided suitable for customers to enjoy their coffee in Starbucks. Besides that, Wi-Fi also provided for the customers to connect to Internet for social networking, study and business purposes. It is convenient for the customers nowadays.