1. Introduction – what is this essay about?
• The importance and value of understanding culture as a key element in successful international business
• A brief introduction to your essay – what is it about?
2. Literature Review
a. Culture:
• The definition of culture, the function of culture in a society and the theoretical model/framework to be used to study culture (for example, Hofstede, Hall, Trompenaar’s models)
b. Cross-cultural Management
• Strategies and modules/frameworks used to study and practice cross-cultural management, for example, the 3-step module in the lecture notes.
3. Case studies
Choose two countries, could be your own country and a different country, or two different countries from yours. Compare the similarities and the differences between these two countries. Consider, what are the social changes in these two cultural background in the past two or three decades? How do you evaluate and make arguments on these changes?
Create a simulated businesses environment that you need to manage a mixed group of employees from these two countries; what do you need to know and to do?
Please note, in this essay, we only focus on the national cultures. We do not discuss organisational cultures.
4. Conclusion
Briefly conclude your essay. Provide “A list of tips that global managers need to know about cross-cultural management”.
1. Introduction – what is this essay about?• The importance and value of understanding culture as a key element in successful international business • A brief introduction to your essay – what is it about?2. Literature Review a. Culture:• The definition of culture, the function of culture in a society and the theoretical model/framework to be used to study culture (for example, Hofstede, Hall, Trompenaar’s models)b. Cross-cultural Management• Strategies and modules/frameworks used to study and practice cross-cultural management, for example, the 3-step module in the lecture notes. 3. Case studiesChoose two countries, could be your own country and a different country, or two different countries from yours. Compare the similarities and the differences between these two countries. Consider, what are the social changes in these two cultural background in the past two or three decades? How do you evaluate and make arguments on these changes?Create a simulated businesses environment that you need to manage a mixed group of employees from these two countries; what do you need to know and to do?Please note, in this essay, we only focus on the national cultures. We do not discuss organisational cultures. 4. Conclusion Briefly conclude your essay. Provide “A list of tips that global managers need to know about cross-cultural management”.
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