Another example of domain name abuse is name stealing. Name stealing occurs when someone other than a domain name's owner changes the ownership of the domain name. A domain name ownership change occurs when owner information maintained by a public domain registrar is changed in the registrar's database to reflect a new owner's name and business address. This usually happens only when safeguards are not in place. Once domain name ownership is changed, the name stealer can manipulate the site, post graffiti on it, or redirect online customers to other sites selling substandard goods. The main purpose of name stealing is to harass the site owner The temporary loss of its domain name can cut off a business from its Web site for several days.