Roadpricingisaneffectivemeansofinfluencing carusage.Basedonrecentliteratureandempirical
research,anestablishedmodelwasappliedto five Europeancities.Notsurprisingly,thereislow
acceptability forcoercivemeasureslikeroadpricingingeneral,butacloserlookrevealsamore
differentiatedpicture.Theimpactofseveralfactorsoneventualacceptabilitywasanalysed.Conse-
quently,criticalfactorscanbeidentified inordertodevelopmoreeffectivestrategies.Moreover,therole
of trialsisdiscussed.Acceptabilityishigher,ifthenecessityforameasurehaswellbeencommunicated
and ifpersonalbenefits canbeexpected.Theresultsindicatethattheunderlyingmodelcanberegarded
as averyvalidmeasurementtoolforacceptabilityofcoercivetraffic demandmanagementmeasures.The
paper alsohasimplicationsfordesigningandsuccessfullyimplementingurbanroadpricingschemes.