As of 2015, QNX was highly popular in the auto industry with almost 40 automakers using it and the system being embedded in around 50 million cars globally. As of 2013, QNX had 53% of the embedded vehicle OS market share, while Microsoft came a distant second with a 27% market share. By 2016, the global auto infotainment sector was expected to be worth US$ 14.4 billion. Though the major portion of the money in the market went to hardware makers, software providers like Blackberry were also expected to do well. Blackberry charged around US$ 3 per vehicle from QNX licensing fees and analysts expected the company’s strong market position to help it negotiate even higher fees in the future.