Respondents showed diversity in
their information search behavior. When making major
decisions about borrowing, 16% of credit card holders
did almost no shopping, while 23% did a great deal of
shopping. The biggest proportion of credit card holders,
41%, reported a moderate amount of shopping.
Comparing the revolvers’ extent of information search
with that of the convenience users, the revolvers seem to
search more extensively than the convenience users; 12%
of the revolvers did almost no shopping, compared to
23% of the convenience users.