Green businesses should not make claims that are not supported in fact and verified by a third-party audit. If this were true, the number of verified Green businesses per city would be a credible way to measure the Green or sustainable progress of that city. Rather than a pile of pennies on the table purported to equal $100, getting community businesses to earn a Green certification using a universal scorecard, the pennies are neatly packing into paper tubes in piles of $10 each. We now know that there is $100 in pennies rather than guessing.