the design and creation of a new collection, during which each brand’s design team develops a new collection that elaborates the brand’s identity with the latest style in collaboration with other relevant departments. During this phase we develop and produce the vast majority of our prototypes and the majority of our samples at our in-house facilities, through which
we establish the detailed specifications for each product that allow us to maintain control over the quality of our outsourced production as well as costs.
Collection of Orders
The new collection is presented in each brand’s respective showrooms where merchandisers from our retail channel and wholesale clients place orders for our products and, for Prada and Miu Miu, at fashion shows.