Carnival Corporation maintains a friendly, family-like atmosphere on all of its ships. A large part of this relaxed corporate culture is the "open door" policy of communication, which allows employees the freedom and flexibility to express their ideas in working toward solutions that benefit the company. The loyalty of employees has allowed Carnival to maintain a sense of continuity over the years. This has played a major role in the rapid rise from a "bottom feeder" to the cruise industry leader. 5 Carnival is the leader and innovator in the cruise industry. They want to give the cruiser the best vacation possible, and they are doing this by refurbishing ships, varying activities and ports of call, and even introducing brand new ships.