Tourism is a major economic factor in the Kingdom of Thailand. Estimates of tourism receipts directly contributing to the Thai GDP of 12 trillion baht range from nine percent (1 trillion baht) (2013) to 16 percent.[1] When including indirect travel and tourism receipts, the 2014 total is estimated to account for 19.3 percent (2.3 trillion baht) of Thailand's GDP.[2]:1
The Tourism Authority of Thailand (TAT) uses the slogan "Amazing Thailand" to promote Thailand internationally. In 2015, this was supplemented by a "Discover Thainess" campaign.[3]