Weakness – In second part of SWOT analysis of nestle, weakness is discussed.
1. Less ability to provide good foods consistently: As consumers always look for good tasting and healthy foods, a company should consistently provide healthy foods. Nestle is often blamed for many products due to poor supplies. It is hurting the image of Nestle which is a great weakness.
2. Incident in India: Recently in this year, India government sued Nestle for $100m over one of their popular product Maggi noodles, for unfair trade practices. This will bring a negative effect on sells for the long run.
3. Criticism: Nestle has been criticized many times over different issues including child labor, horse meat scandal, which make it less trust worthy.