Discounts are one thing, distinction is another. Adding value to your message isn’t just offering savings or urgency. It’s a matter of creating content that is relevant to your audience. Imagine walking into a library. It’s quiet and everyone is doing their own thing. Now announce in a mild voice what an active lifestyle can do to improve your life. What do you think the response of everyone in the library would be? Positive? I’d like to think that everyone would be turned off by your interrupting message.
Just take your time when making your message count. Consider your audience and respect their space. Invite them in but don’t direct them. If you’re brand is about an active lifestyle, then target that audience. Even though an active lifestyle is good for everyone, that doesn’t mean everyone wants to participate in one.