ล In one of the first studies of label reading at
a zoo, my colleagues and I (Bitgood, Patterson, &
Benefield, 1988) observed that each time the zoo
train blew its whistle as it passed, visitors would
stop reading labels. Once interrupted, visitors did
not go back to complete reading of a label. They
moved on to the next exhibit. This phenomenon was
observed for almost every visitor:
ล In one of the first studies of label reading ata zoo, my colleagues and I (Bitgood, Patterson, &Benefield, 1988) observed that each time the zootrain blew its whistle as it passed, visitors wouldstop reading labels. Once interrupted, visitors didnot go back to complete reading of a label. Theymoved on to the next exhibit. This phenomenon wasobserved for almost every visitor:
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