Decentralized training of salespeople is usually done in field or regional sales offices, which moves the learning process closer to the customers and directly involves field sales management. New recruits are able to observe top salespeople selling to customers similar to those they will encounter in their own nearby territories. Location of the training at sales branches also reduces travel and instructional expenses. At Allegiance Healthcare, for example, regional and branch offices share ongoing sales training responsibilities. New hires spend time in the region office to understand how the business works, what role that office plays, and the administrative requirements. The branch level puts together programs on its marketplace with a major focus on specific products, systems, or services required for customers within that particular territory.
Despite these advantages, there are a number of potential problems. Perhaps the most common one is that