Second, reputation
can be defi ned in terms of beliefs,
attitudes, assessments and reports of an organization,
and even in terms of an organization ’ s
‘ human nature ’ . That is, reputation is a socially
constructed set of meanings applied to
an organization; these meanings can be measured
as interpretations, accounts (stories or
anecdotes) or ratings.
Second, reputationcan be defi ned in terms of beliefs,attitudes, assessments and reports of an organization,and even in terms of an organization ’ s‘ human nature ’ . That is, reputation is a sociallyconstructed set of meanings applied toan organization; these meanings can be measuredas interpretations, accounts (stories oranecdotes) or ratings.
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