The Government of Malaysia had introduced the Action Plan for a Beautiful and Clean (ABC) Malaysia, followed by a recycling campaign in consecutive years. However, the campaigns do not lead to a positive result due to minimal responses from the public [28]. Several studies in Malaysia on household participation in recycling/buyback at designated centres show low participation. A study by [29] on the recycling program in Pandan Indah residential area in Selangor showed inconsistency in the operational schedule of the recycling/buy-back centre due to the high operational costs. The buy-back centre was managed by Alam Flora Sdn Bhd (AFSB),