With the passing on April 20, 1999 of Law No. 8 of 1999 on Consumer Protection (the "Law"), Indonesia (and Indonesian consumers) gained its (and their) first comprehensive law devoted to protecting the rights of and promoting the recourses available to, users of both goods and services. The Law, which became effective on April 20, 2000, is a significant step forward not only in trying to curb unfair business practices which cause loss to consumers but also in laying a framework for the raising of general awareness on consumer protection issues. By raising the consciousness of business agents and forcing them to adopt a more honest and responsible attitude, it is hoped that the quality of the goods or services will be raised, thereby ensuring the health, security and safety of all consumers.