Credibility
Credibility is a crucial aspect of any website.
Even if people find the content they are looking for, if they don’t trust you, that content is worthless. Your website could cause site visitors to be skeptical about your business in any number of ways including whether or not you really exist, your reputation, or the quality of your content.
It is important that people know you are a real company with real people. Offer a clear “About Us” page together with your contact details and if possible a physical address.
Of course your content also plays an important role for the perceived trustworthiness of your site. Make sure you are honest and precise about your content. Avoid mistakes, such as incorrect grammar or misspellings. Don’t be modest about your expertise. If you are an expert in your field, make sure people know it. For example, you can show third-party testimonials, work references, or the number of your social media followers to win your visitors over.