International sports events, where the prestige of the host countries is tested through cost and participation levels
are important events that should be executed seriously. The number of active spectators at international sports events
may reach hundreds, while the passive spectators watching them through mass communication media may reach
millions, even billions. However, according to some references, it is an outdated and short term solution to fill the
sports areas with an audience to generate profit (Chadwick & Arthur 2008). This was initially a valid perception
when advertisement and sponsorship participated in the sports economy as an income item. However, spectators
constitute the target group for the commercial institutions that attempt to make advertisements and provide
sponsorship. In this respect, the concept of “spectators” and ticketing systems in sports events gain importance. In
addition to classical ticketing methods, there are real-time quota-controlled ticketing systems, which are one of the
rationally planned ticketing systems. Based on the data obtained from the sports events where they have been
applied, it can be said that such ticketing systems have a few disadvantages apart from their advantages.
International sports events, where the prestige of the host countries is tested through cost and participation levelsare important events that should be executed seriously. The number of active spectators at international sports eventsmay reach hundreds, while the passive spectators watching them through mass communication media may reachmillions, even billions. However, according to some references, it is an outdated and short term solution to fill thesports areas with an audience to generate profit (Chadwick & Arthur 2008). This was initially a valid perceptionwhen advertisement and sponsorship participated in the sports economy as an income item. However, spectatorsconstitute the target group for the commercial institutions that attempt to make advertisements and providesponsorship. In this respect, the concept of “spectators” and ticketing systems in sports events gain importance. Inaddition to classical ticketing methods, there are real-time quota-controlled ticketing systems, which are one of therationally planned ticketing systems. Based on the data obtained from the sports events where they have beenapplied, it can be said that such ticketing systems have a few disadvantages apart from their advantages.
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