They are self-absorbed and self-reliant with a strong sense of independence and autonomy. They are assertive, emotionally and intellectually expressive, and question everything. They are skeptical, e.g., it seems that more major media figures are scamming, cheating, lying, and exploiting than ever before. Also, Gen Y is blunt and expressive, self expression and making their point is most important. They are very adaptable and comfortable in various situations. They know no limits, “no fear,” and “it’s all about me.” They are notoriously selfish, live for today, and spend big. (Eisner, 2005; Novak, et al., 2006)