Consumer decision process depend on internal factor and external factor. The first one is Internal factor such as learning , attitudes , motivation and life style. Attitudes and perception are important role to changing behavior of consumers. Attitudes of consumers will vary depending on the price and ease of access of the brand. Which brand can make consumers access first surely they has a greater chance of other brands can not reach to the consumer. Because people will recognize the brand and and create opportunities for the brand strategy. For example In rural and urban areas , the brand will be able to access more than in local area.