Promotional approaches for Social Marketing do not differ much from those used by commercial marketers. One key difference may lie in the types of target audiences addressed. Many are not the types of consumers that a for-profit business would even consider going after; they may be low-income, unable to speak English, difficult to find, and/or uninterested in making any changes in their lives. Social marketers must be creative in the ways they promote their products to these hard-to-reach populations.