1. Kayari
Presentation
-‐ Client
have
shared
us
the
information
of
their
brand
by
divided
as
the
topic
below
to
get
into
their
brand
much
more
for
preparing
them
an
idea
1.1 Brand
Positioning
1.2 Key
Communication
1.3 Target
1.4 Product
1.5 Review
of
2015
Communication
(Above
the
line/
Below
the
line)
1.1
Brand
Positioning
Another
brand
has
claimed
that
they
can
kill
mosquito,
but
Kayari
is
different
because
they
only
be
able
to
expel
or
protect
us
from
mosquito
and
housefly
by
all
ingredients
from
nature
not
chemical.
Concern:
-‐ Kayari
cannot
clearly
claim
that
why’s
the
ingredient
from
nature
is
better
than
chemical
because
by
some
rule
of
the
FDA
(Food
and
Drug
Administation).
-‐ Kayari
product
may
be
not
show
the
result
immediately
as
another
brand.
1.2
Key
Communication
(Key
Product
Benefit)
“Natural
Extract,
Get
rid
of
all
mosquito
and
housefly
and
Biodegradable”
Kayari
use
all
the
natural
extract
“PYRETHRUM”,
and
that
ingredient
can
be
decay
in
few
minutes,
and
it’s
not
dangerous,
so
if
we’ve
smell,
it’s
not
be
toxic
and
harm
to
our
health.
Concern:
-‐People
do
not
believe
that
natural
can
dispel
a
mosquito.