Lion Air overall strategies include global strategy, brand strategy and differentiation strategy. Moreover, Lion Air has make effort on improving the quality of service, customers' safety and reduces the cost. According to the evaluation of the suitability of the Lion Air's strategy based on PESTEL framework, Porter's 5 forces model and core competency, the strategies of Lion Air used are fit with the macro environment in Indonesia and Lion Air's core competences. Lion Air's position as the low carrier air line fit Indonesian market considers the economical and geographical condition of Indonesia.
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