Others happily blast teeth rattling 50 Cent cuts from booming car speakers.
Each of us cope with the bombardment of sensations as we pay attention to some stimuli and tune out others, The messages to which we do choose to pay attention often wind up affecting us differently from what the sponsors intended; we each put our personal "spin" on things as we assign meanings consistent with our own unique experiences, biases, and desires. This chapter focuses on the process by which we absorb sensations and then use these to interpret the surrounding world.