Members of the software development organization are very perceptive on how the sponsor(s) of the SPI initiative behaves and talks relative to the initiative, as the sponsor’s support is key to the success of the SPI project. Table 2 shows the relevant characteristics that a sponsor should exhibit in a successful SPI initiative. These factors are evaluated in the EASE model to measure the level of commitment that the sponsor has to the SPI
initiative. The sponsor(s) needs to be very careful on how he/she communicates with the rest of the organization about the SPI initiative. The sponsor(s), as the main promoter of SPI, needs to publically