ssue: Right now, there are stores who are reluctant to display full SKU because of the cost for holding these high end models stocks – heavy investment + uncertainty in sell-out.
Even Sony Store is facing this problem – holding on hand goods, opportunity lost in btw as it gives us less flexibility to move the selling stocks to needed channels.
• Solution: Provide empty packaging to stores (no need the inner cushioning even), so that dealers can display these empty boxes to make the storefront looks good (like SKU filled) without investing heavily into on-hand stocks.