On January 14, 2014, Big Hit Entertainment announced that the group would have their comeback with their new mini album Skool Luv Affair, due for release on February 12, 2014. They revealed more about the album to media outlets that "Having discussed their dreams and happiness with their songs released last year, the boys will now reflect teens' idea of love this time... The members directly participated in the production of the songs in this album, abundantly bringing out the emotions of teens." [8] Additionally, after a week of the announcement, a comeback countdown was released on their official webpage, accompanied by a snippet of their latest tracks.[9]