Positive impact: to promote culture to tourists for learn such as Thailand open the ceremony of the “Discover Thainess” for showcase and featured Thai culture, local wisdoms, cuisine, and Thai silk, as well as traditional arts and entertainments. The festival was aimed for local and foreign tourists to experience and love Thailand for it “Thainess”
Thainess is Thai way of life, the country’s peacefulness, love, unity, safety, and more importantly, the friendliness of Thai people which will attract tourist to revisit Thailand.