You’re going to learn a methodical process, one that will be easy to use
and easy to remember. In this chapter, you’re going to use three tools that,
taken together, will help you set your objective and analyze your audience.
The three tools are:
1. Answer the question, “What do I want my readers to do as a
result of reading this?”
2. Analyze your audience by considering their personalities and
using the Formality Index.
3. Assess your writing assignment with the Matrix of Persuasion.