Although these forces may reveal how the 10X phenomena may start, they cannot help predict when an inflection point crops up, i.e. when conditions change so drastically that a business either declines or ascends to new heights. This change can creep in so stealthily that clues seem difficult to pick up. Grove points to two signs. There will be a sense of change in customer attitudes, competition from disregarded sources or as he says it, “trade shows seem weird”. Second, he says, there is a “growing dissonance between what your company thinks it is doing and what is actually happening inside the bowels of the organization.”