One aspect of the personal nature of doing business in Indonesia is the effect that it has on the speed of negotiations. It is important for a foreign executive in meetings and negotiations with an Indonesian Bapak to be prepared to invest more time in discussions than would be usual in most Western countries. Because of the need to develop the relationship, the parties must get to know one another fairly well before they even decide whether or not to work together in the future. This is the reason that some foreign businessmen fail although they are offering a “good deal” to the Bapak. Even a lucrative win-win situation may not succeed if the parties don't take the time to get to know and trust one another.