Descriptive results
Table 1shows the univariate statistics for the
constructs in the study. The results show that
all constructs are correlated, with the exception of religious motives, which were only
correlated with other ethical food choice
dimensions. Ecological food choice motives
received a high mean score (5.3), political
motives had a somewhat lower score, but were
still considered important. Religious motives
were not important to the subjects (mean¼
2.49). In fact, 96% of the sample did not consider religious motives important. This confirms
the result in Lindeman and Sirelius (2001),suggesting that religious motives are not
important in influencing food choice. The
mean attitude score was positive and high.
Table 1also shows that the mean score of
intention to consume organic food was slightly
more than once a week