The "prosperity gospel," an insipid heresy whose popularity among American Christians has boomed in recent years, teaches that God blesses those God favors most with material wealth.
The ministries of three televangelists commonly viewed as founders of the prosperity gospel movement - Kenneth Hagin, Kenneth Copeland and Frederick K.C. Price - took hold in the 1970s and 1980s. One of the oldest and best-known proponents of prosperity theology, Oral Roberts - the television faith-healer who in 1987 told his flock that God would call him home if he didn't raise $8 million in a matter of weeks - died at 91 last week.
But the past decade has seen this pernicious doctrine proliferate in more mainstream circles. Joel Osteen, the 46-year-old head of Lakewood Church in Houston, has a TV ministry that reaches more than 7 million viewers, and his 2004 book "Your Best Life Now: 7 Steps to Living at Your Full Potential," has sold millions of copies. "God wants us to prosper financially, to have plenty of money, to fulfill the destiny He has laid out for us," Osteen wrote in a 2005 letter to his flock.
As crass as that may sound, Osteen's version of the prosperity gospel is more gentle (and decidedly less sweaty) than those preached by such co-religionists as Benny Hinn, T.D. Jakes and the appropriately named Creflo Dollar.
Few theological ideas ring more dissonant with the harmony of orthodox Christianity than a focus on storing up treasures on Earth as a primary goal of faithful living. The gospel of prosperity turns Christianity into a vapid bless-me club, with a doctrine that amounts to little more than spiritual magical thinking: If you pray the right way, God will make you rich.