A Dine-In Experience: While most ice cream brands are primarily focused on serving scoops in a take away format, Swensen’s provides a unique, fun, dine-in experience where customers enjoy luxury ice cream sundaes that should be enjoyed sitting down at the table.
Specializing in Sundaes: While scoops are available, Swensen’s customers prefer our ice cream sundaes. Over the years, we have developed sundaes that are known worldwide for premium ice cream and richness. Any international ice cream brand can sell scoops but few can sell ice cream sundaes like Swensen’s. Just look at our menu.
The Minor Food Group is delighted to share the opportunity to expand Swensen’s through franchising. We know that successful brands need great franchise partners and we are always looking for strong franchisees who can help us make a great brand like Swensen’s better. By transferring our systems, knowledge and experience to franchisees, we hope that they too can share in the success of Swensen’s.
Process of Getting a Franchise
If you believe that you have the financial capacity and business experience needed to invest in a Swensen’s franchise, let us work with you to become a Swensen’s franchisee.
First, complete the Online Application
• We need to know about you and how we can contact you.
• Please invest to a Swensen’s franchise,
Second, submit a Business Plan
• Once we have received and reviewed your Online Application, we will contact you directly and provide you with the information you need to prepare a business plan. We have some basic information and software that will help you.
Third, come and meet with us.
• In the development of the business plan, it is likely that we will have already met with you in your market. We recommend that you visit our corporate headquarters in Bangkok so that you can better understand the Minor Food Group and how we like to work with our franchise partners.
Fourth, obtain approval from our Franchise Review Board
• Your request to be a Swensen’s franchisee must go before our Franchise Review Board for approval.
Finally, sign a Master Franchise and Development Agreement
• Once our Franchise Review Board has approved your application, we will work with you to understand and sign the Master Franchise and Development Agreement.