To be A Creative Think Tank and Lead of Creative Inspiration to the team and internal teams.
To help inject strong ideas for the brand communication (ATL / BTL / Digital) and also for all projects and for both in Short & Long Term. And it must be appeal to the USERS.
Able to visualise and craft the conceptual idea as well as the Big idea.
To ensure all the executions are well cascaded and flawless executed from the BIG idea and objective (KPI)
Full responsible of content development as well selection of right quality vendors, photographer, film director and production house.
To work well with all key stakeholders both LINE internal departments and external agencies such as advertising agency and production house.