and if so, what are they? Are your customers likely to be on Facebook or use Twitter? Or are your customers most likely to find you on a Google mobile search page? Finally, consider the marketspace where you hope to succeed. What are your competitors doing on the mobile platform? Is their presence effective? Where do they place their marketing efforts: display ads on Web portals, or display ads in Google search results? Or can they be found as in-app ads? What apps are they advertising in? How are they represented on Facebook Mobile? Do they also have a Twitter and/ or Pinterest brand page? Do your competitors have an app that users can easily down- load? You’ll want to be able to meet your competitors on each of the platforms they have adopted. Once you’ve developed an initial vision for your marketing campaign, you can develop a timeline and an action plan of how to meet the milestones identi- fied in your timeline. Once you have envisioned your marketing campaign and identified your market, it is time to start implementing your mobile campaign. Here are some steps to follow: