6.3 Data Analyses
In this research, the Statistical Package for the Social Sciences (SPSS) was used for data
entry as well as for examining the data later. Data preparation was the initial step, which
aimed to convert raw data into a more structured format that is more appropriate for analysis.
Tasks in this stage included data editing, data coding and data entry. Descriptive statistics
were used to summarize respondent’s characteristics, including demographic information,
such as age, gender; also questions about the participating company’s profile,