When applied to the museum context, Web 2.0 technologies have the potential to address the shortfalls of the single static object description which has garnered a lot of criticism for traditional museum catalogs (Boastet al., 2007; Phillips, 2005; Srinivasan & Huang, 2005). Several
notable projects are exploring the application of recent technological innovations to cultural heritage objects—in particular, tagging and commenting. The Steve.museum project (http://steve.museum/)—a partnership between sev-