With good WORD CHOICE, the writer creates a mental picture for the reader by using words that are specific and accurate. The writer uses strong action verbs whenever possible to show the reader what is happening rather than tell the reader. The adjectives are as descriptive as possible. The nouns are specific, not general. Striking words and phrases catch the reader's eye, but the language is natural and not overdone. Slang and clichés are used sparingly, if at all. The writing is fresh, appealing, and full of energy.