conclusionsIn this study, we examine the effects of measurementtiming on the information content of customer satisfactionmeasures using data from over 200 homebuilding projectsin one corporation for the period 2002–2004. We com-pared the information content of measures collected bytwo different consulting firms: NF which measures cus-tomer satisfaction in the year following the home purchaseand BF which measures it at three fixed intervals (30 days,5 months and 11 months) after purchase.