5a . Company description
Typically the first two subsection are the vision statement and mission statement of the business. Which were discussed earlier. If you have specific goals or objective for your business , they go in a subsection after the mission statement. The next subsection is typically labeled “ Company Background “ ,or you can use the name of business. The last part of the company background describes the business ‘s competitive advantage and the way that it goes about making its profit and achieving its mission-its business model.