ิbusiness Model
Franchise Model-Only 15% of the total number of restaurants are owned by the company. the remaining 85% is operated by franchises. the company follows a comprehensive framework of training and monitoring of its franchises to ensure that they adhere to the Quality,Service, Cleanliness and Value propositions offered by the company to customers.
Product consistency-By developing a sophisticated supplier networked operation and distribution system,the company has been able to achieve consistent product taste and quality across geographies.
Act like a retailer and think like a brand-McDonald's focuses not only on delivering sales for the immediate present, but also protecting its long term brand reputation.